How to Turn Prospects into Customers Overnight!

Posted by seanmccarthy on September 15, 2014

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those leads and prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

  • Inviting
  • Informative
  • Enjoyable

The biggest fear of most new customers is the dreaded buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.

However, this can still occur. Understand that this is really an issue of trust.  The buyer has been burned before and may not trust you enough yet to not be afraid.  Two ways you can deal with this:

  • Offer to refund money-no questions asked

  • Offer a bonus they can keep even if they return the product

These kinds of offers alone will help mitigate buyer’s remorse and help them trust you more, just for offering these things.

Making it easy for prospects to become customers is one of the critical aspects of conversion.  Think about businesses that make it difficult for you to do business with.  Now think of ones that make it easy.  There are number of other ways to convert a prospect into a customer and make it easy for them:

  1. Offer a special price as an opportunity for you to test the market.

  2. Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid’s’ braces, or another tangible reason. Customers love that this makes you feel so much more human.

  3. Offer a referral incentive.

  4. Offer a smaller, more inexpensive product first to build trust.

  5. Offer package deals.

  6. Offer to charge less for their first purchase if they become a repeat customer.

  7. Offer extra incentives-longer warranties, free bonuses if ordered by a set date.

  8. Offer financing options, if applicable.

  9. Offer a bonus if they pay in full.

  10. Offer special packaging or delivery.

  11. Offer “name your own price” incentives.

  12. Offer comparative data or other comparison tools.

  13. Offer a trade-up or upgrade to something they already have.

  14. Offer additional, educational information to help them make the decision.

The options really are as limitless as you make it. You can use these or other ideas to find what works the best for your business, products/service and target market. Remember this…

“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham

Need help with figuring out the best strategy for converting prospects into customers? Our FREE test drive gives you exclusive access to the mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.