Are You Educating Your Small Business Customers?

Posted by seanmccarthy on April 9, 2014

How well do you educate your customers?

Educate them? Educate them about what, you may be thinking. Well, consider this, many small businesses focus solely on attracting new customers and generating new leads, but easiest way to more sales is to look at your current customers and clients. You NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market new products and services to your current and previous customers and less time trying to sell old products to new customers and you will see a drastic increase in your sales, customer quality and marketing position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, social media, in person–even by carrier pigeon if you have too!

  2. Post-Purchase Follow-up: This simply means you need to follow up with customers after they bought from you. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.

  3. Deals & Guarantees: Always offer your current small business customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a loyalty club specifically to reward loyal customers. You can also do this with a preferred pricing option.

  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

As you spend more time delivering value to your current small business customers and clients, building stronger relationships with them and learning more about them, you will find that they send you more referrals and will gladly market your business for you.  This will ultimately save you time and money.

There are three cornerstone ideas to a successful business:

  • Quality product/service

  • Offering useful products/services that solve a problem for or enhance the life of a customer

  • Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information insights and opportunities to grow their relationship with you,  and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

 “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

~Jay Abraham

So, there it is! Remember, our FREE test drive can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay off manyfold.